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Our Thoughts

Welcome to our blog, where we comment on a wide variety of topics. Some of them relate to our line of work. Others are more far ranging.

Welcome to our blog, where we comment on a wide variety of topics. Some of them relate to our line of work. Others are more far ranging

On Words and Language

By Jim Rhodes   To me, the Oxford English Dictionary (OED) is an awesome thing. It’s like the Grand Canyon […]

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On Becoming Socialized

By Jim Rhodes I recently encountered my first Flash Mob experience. On second thought, “encountered” is not the right word. […]

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Heroes of the Purple Prose

By Jim Rhodes I sometimes think there ought to be a special corner in the Advertising Copywriters Hall of Fame […]

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Smear Tactics

By Jim Rhodes   Good name in man or woman, good my lord, Is the immediate jewel of their souls. […]

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Why PR?

By Jim Rhodes PR – Public Relations – should be a key element in any marketing campaign. This applies to […]

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TV Satellite Tours: Cost-Effective Promotional Tool

By Jim Rhodes Co-op satellite media tours (SMTs) represent a cost effective branding tool for achieving broad-based TV exposure. So […]

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Ethical Guidelines in PR and Advertising

By Jim Rhodes I am a member of an organization called Boating Writers International. It’s an association made up of […]

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Getting the Attention of the Press

By Jim Rhodes   Reporters, journalists and editors are very busy people. The nature of their business is that it […]

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Co-Op Advertising – An Underutilized Resource

By: Jim Rhodes, President I am a great fan of co-op advertising. When it works smoothly, a co-op advertising program […]

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Fun with Dates

By Jim Rhodes I am writing this on October 10, 2010, or 10/10/10 for short.  This is something that only […]

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