Rhodes Communications
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Our Work

In our more than 30 years of business we’ve executed literally thousands of PR and marketing projects for our clients.

London Press Event

February 22, 2016

“Introducing new online navigation training courseware for the international maritime industry.”

Situation

The International Maritime Organization, a rulemaking body for the shipping industry, has adopted regulations that will require all commercial ships to be equipped with an Electronic Chart Display and Information System (ECDIS). The regulation also requires that navigation watchstanders must take an ECDIS familiarization course and also be fully trained to operate the specific type and model of ECDIS hardware and software installed on the ship. Thousands of officers will need to complete this training within a very short timeframe.To that end, Safebridge GmbH, a maritime training company based in Hamburg, Germany, developed a suite of online courses allowing mariners to complete the mandatory type-specific training, using licensed software from the leading ECDIS manufacturers.
Challenge

As a start-up company, Safebridge had a limited budget to launch its new courseware to a worldwide market.Accordingly, Rhodes Communications proposed a press conference in London, which is the primary center of publishing for the international maritime industry.

 

Strategies

Rhodes Communications drew on its many years of experience in London to seek an unusual location for the press conference, eventually settling on a little-known conference facility at the top of London’s iconic Tower Bridge. Rhodes Communications was responsible for researching the venue, negotiating space and costs, arranging the food and catering, inviting media, preparing press kits and presentations and providing on-site support, as well as after-event follow-up with the press. The press release was also sent to Rhodes Communications’ list of maritime media contacts worldwide.

 

Results

Drawn by the unusual location, 12 journalists from major UK-based maritime trade publications attended the press conference and luncheon at Tower Bridge. Although most of them lived and worked in the London area, none had ever ventured to the top of the bridge. The event resulted in feature coverage for Safebridge in maritime media reaching an audience of more than 50,000 readers. Stories on Safebridge continued to appear over the next 12 months.

 

Samples of Work

Press Release: Safebridge Announces First Release of New Online E-Learning Courses for Type-Specific

Safebridge Press Conference Report