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Our Thoughts

Welcome to our blog, where we comment on a wide variety of topics. Some of them relate to our line of work. Others are more far ranging.

Welcome to our blog, where we comment on a wide variety of topics. Some of them relate to our line of work. Others are more far ranging

Co-Op Advertising – An Underutilized Resource

November 4, 2010

By: Jim Rhodes, President I am a great fan of co-op advertising. When it works smoothly, a co-op advertising program […]

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Fun with Dates

October 10, 2010

By Jim Rhodes I am writing this on October 10, 2010, or 10/10/10 for short.  This is something that only […]

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Can You Buy PR?

July 1, 2010

By Jim Rhodes Conventional wisdom has it that the best way to get positive editorial coverage in a given medium […]

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Pet Peeves from the Press

May 1, 2010

By Jim Rhodes I ran across an interesting Web link the other day. It’s called “Care and Feeding of the […]

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