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Our Thoughts

Welcome to our blog, where we comment on a wide variety of topics. Some of them relate to our line of work. Others are more far ranging.

Welcome to our blog, where we comment on a wide variety of topics. Some of them relate to our line of work. Others are more far ranging

Getting the Attention of the Press

November 4, 2010

By Jim Rhodes   Reporters, journalists and editors are very busy people. The nature of their business is that it […]

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Co-Op Advertising – An Underutilized Resource

November 4, 2010

By: Jim Rhodes, President I am a great fan of co-op advertising. When it works smoothly, a co-op advertising program […]

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Fun with Dates

October 10, 2010

By Jim Rhodes I am writing this on October 10, 2010, or 10/10/10 for short.  This is something that only […]

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Can You Buy PR?

July 1, 2010

By Jim Rhodes Conventional wisdom has it that the best way to get positive editorial coverage in a given medium […]

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