Our Thoughts
Welcome to our blog, where we comment on a wide variety of topics. Some of them relate to our line of work. Others are more far ranging.
Welcome to our blog, where we comment on a wide variety of topics. Some of them relate to our line of work. Others are more far ranging
TV Satellite Tours: Cost-Effective Promotional Tool
November 8, 2010By Jim Rhodes Co-op satellite media tours (SMTs) represent a cost effective branding tool for achieving broad-based TV exposure. So […]
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Ethical Guidelines in PR and Advertising
November 4, 2010By Jim Rhodes I am a member of an organization called Boating Writers International. It’s an association made up of […]
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Getting the Attention of the Press
November 4, 2010By Jim Rhodes Reporters, journalists and editors are very busy people. The nature of their business is that it […]
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Co-Op Advertising – An Underutilized Resource
November 4, 2010By: Jim Rhodes, President I am a great fan of co-op advertising. When it works smoothly, a co-op advertising program […]
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