Rhodes Communications
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Our Work

In our more than 30 years of business we’ve executed literally thousands of PR and marketing projects for our clients.

SMM 2010

February 22, 2016

“Meeting the Press…Case History on PR Program for Multiple Clients at the World’s Largest Industry Trade Fair in Germany.”

Clients

Iridium Communications, MTN Satellite Communications, Northrop Grumman Sperry Marine and Saab TransponderTech

 

Market Sector

International Maritime Industry

 

Date

September 6-10, 2010

 

Challenge

Provide PR support for four clients exhibiting at the SMM shipbuilding, machinery and marine technology international trade fair in Germany. With more than 52,000 visitors from every continent and nearly 2,000 exhibitors from 60 nations, the biennial SMM in Hamburg is by far the world’s leading global maritime industry trade fair. SMM is the key forum for decision makers from every shipbuilding nation – ship owners, top executives, engineers and technicians. They all meet at SMM to exchange information and make decisions that affect the future of the industry. Hundreds of editors and journalists from all over the world attend SMM to learn about the latest new products, technologies, services and developments.

 

Strategy

Rhodes Communications leveraged its long-standing personal and professional relationships with maritime industry trade media to arrange for press briefings for all four clients. The scope of work included writing and editing press releases, producing press kits, developing talking points and presentation slides, scheduling interviews, creating briefing books for company spokespersons, conducting media training, participating in the briefings and following up with all media contacts afterward.

 

Results

Rhodes Communications conducted a total of 25 press interviews for four clients in three and a half days. The client spokespersons briefed the media on their new products, contract awards, market developments and company news. The briefings resulted in immediate news coverage in electronic and print media during and after the show, as well as numerous article placements over the following weeks.

 

Samples of Work

Iridium SMM 2010 Talking Points

MTN SMM 2010 Briefing Book
SAAB SMM Talking Points
Sperry Marine Talking Points